Corporate Summaries
Interactive tweet plots to visualize corporate reactions

Below are tweet summaries from May 25 to July 25 for the 91 members of the Fortune 100 that have active Twitter accounts. Hover over each data point to view the tweet text, and click to open the tweet on Twitter. If the tweet has been deleted, you will be directed to an error page, but the text and media are still available in the dataset. Each plot follows the following legend:

legend of histogram data

Where a "Racial Justice Tweet" answers the question: "Does this tweet address the subject of racial inequity as it relates to the death of George Floyd and subsequent protests?" The gray area and nuances surrounding this question are parsed in detail on the dataset's page on GitHub.

Each Racial Justice Tweet is also marked with the following tags:

The following nine Fortune 100 companies were not mapped to a Twitter account: Apple, Berkshire Hathaway, AmerisourceBergen, Costco Wholesale, JPMorgan Chase, HCA Healthcare, TJX, World Fuel Services, and Plains GP Holdings.

A brief contextual summary is provided for some corporations, but you're welcome to filter by sector and hide the summary text to better navigate the dataset.

All corporations were contacted for fact checking and QA. Corporations could not be reached for comment unless otherwise noted.

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Walmart (@Walmart)
Sector: Retailing
Amazon.com (@amazon)
Sector: Retailing
Exxon Mobil (@exxonmobil)
Sector: Energy

Exxon Mobil joined 30 other companies for the "In this Together" campaign, which collectively raised $1 billion for minority-owned businesses. A statement from Exxon Mobil was not found.

CVS Health (@cvspharmacy)
Sector: Health Care
UnitedHealth Group (@UnitedHealthGrp)
Sector: Health Care
McKesson (@McKesson)
Sector: Health Care
AT&T (@ATT)
Sector: Telecommunications

AT&T's campaign was documented in PR Week. An AT&T spokesperson raised no issues with how the data was characterized.

Alphabet (@Google)
Sector: Technology
Ford Motor (@Ford)
Sector: Motor Vehicles & Parts

Ford did not post a press release after George Floyd's death and subsequent protests, but when mistakenly linked to Black Lives Matter donations, Ford released a statement, clarifying that "Ford is proud to be America’s long-time leader in producing police, emergency and first responder vehicles." In a press release, Ford claims to supply two-thirds of police vehicles.

Ford released an internal memo (that was ultimately leaked) when their employees questioned Ford's relationship to police departments. The then-CEO Jim Hackett responded, “The issues plaguing police credibility have nothing to do with the vehicles they’re driving.”

Cigna (@Cigna)
Sector: Health Care
Chevron (@Chevron)
Sector: Energy
Cardinal Health (@cardinalhealth)
Sector: Health Care
General Motors (@GM)
Sector: Motor Vehicles & Parts
Walgreens Boots Alliance (@Walgreens)
Sector: Food & Drug Stores

When contacted, WBA spokesperson Suzanne Barston explained that the Walgreens brand handle used for this analysis doesn't necessarily capture the constellation of accounts used by WBA to communicate.

Barston: "For our consumer-facing handles (@Walgreens, @BootsUK, @No7Beauty, etc.) we are speaking directly to customers. However, we have corporate handles (@WalgreensNews, @WBA_Global) that we use to communicate with media, corporate stakeholders, and (to a smaller degree) employees/prospective employees. On our @WalgreensNews handle we also share a lot of our corporate storytelling which is consumer-facing, but for those “corpsumers” who care about how the business shows up in their communities and the world."

Barston pointed to a few links to contextualize WBA's reaction:

Verizon Communications (@Verizon)
Sector: Telecommunications
Marathon Petroleum (@MarathonPetroCo)
Sector: Energy
Kroger (@kroger)
Sector: Food & Drug Stores
Fannie Mae (@FannieMae)
Sector: Financials
Bank of America (@BankofAmerica)
Sector: Financials
Home Depot (@HomeDepot)
Sector: Retailing
Phillips 66 (@Phillips66Co)
Sector: Energy

No news or statement found.

When contacted, Phillips 66 spokesperson Allison Stowe said, "During that time, the company’s focus remained internally on its employees."

Comcast (@comcast)
Sector: Telecommunications
Sector: Health Care
Wells Fargo (@WellsFargo)
Sector: Financials
Citigroup (@Citi)
Sector: Financials

When contacted, a Citi spokesperson Graham Buck agreed that the tweets were correctly characterized, and pointed anyone interested in Citi's racial justice efforts to go to citi.com/racialequity.

While Citi uses Twitter, Buck said, "Because of the dialogue that occurs on the platform and the room to write with more nuance, we use Linkedin more as a thought leadership platform and a forum for our executives to talk about our values."

Valero Energy (@ValeroEnergy)
Sector: Energy

No news or statement found.

General Electric (@generalelectric)
Sector: Industrials

General Electric posted a single tweet about how "diversity drives innovation", but did not directly address the protests. And the CEO outlined a plan to increase diversity, including a "$1MM contribution to fund economic inclusion" from the GE Foundation. The GE Foundation did not tweet about this effort.

Dell Technologies (@DellTech)
Sector: Technology
Johnson & Johnson (@JNJNews)
Sector: Health Care
State Farm Insurance (@StateFarm)
Sector: Financials
Target (@Target)
Sector: Retailing
IBM (@IBM)
Sector: Technology
Raytheon Technologies (@RaytheonTech)
Sector: Aerospace & Defense

The CEO released a memo to staff, the company didn't tweet about it.

When contacted, Raytheon spokesperson Chris Johnson explained that LinkedIn, not Twitter, is the primary channel through which Raytheon uses "for these types of engagements." "We believe Twitter’s word count limits... our ability to thoughtfully communicate." He pointed to many LinkedIn posts concerning racial justice.

Boeing (@Boeing)
Sector: Aerospace & Defense

Boeing released a statement. They did not tweet about it. Boeing has tweeted CEO's statements before.

Freddie Mac (@FreddieMac)
Sector: Financials
Centene (@Centene)
Sector: Health Care

No news or statement found. Though in June 2020, the CEO appeared on Mad Money with Jim Cramer, touting Centene's support of the Ferguson community in 2014.

United Parcel Service (@UPS)
Sector: Transportation
Lowe's (@Lowes)
Sector: Retailing
Intel (@intel)
Sector: Technology
Facebook (@Facebook)
Sector: Technology
FedEx (@FedEx)
Sector: Transportation
MetLife (@MetLife)
Sector: Financials
Walt Disney (@Disney)
Sector: Media
Procter & Gamble (@ProcterGamble)
Sector: Household Products
PepsiCo (@PepsiCo)
Sector: Food Beverages & Tobacco
Humana (@Humana)
Sector: Health Care
Prudential Financial (@Prudential)
Sector: Financials
Archer Daniels Midland (@TradeADMIS)
Sector: Food Beverages & Tobacco

When contacted, ADM spokesperson Jackie Anderson suggested that @ADMUpdates is a more representative Twitter account. The dataset was not updated for the new handle, given that there is only a one tweet difference. Anderson also recommended those interested to read this interview with Ana Apolaro, ADM's VP of HR.

Albertsons (@Albertsons)
Sector: Food & Drug Stores
Sysco (@Sysco)
Sector: Wholesalers
Lockheed Martin (@LockheedMartin)
Sector: Aerospace & Defense

No news or statement found.

Sector: Technology
Goldman Sachs Group (@GoldmanSachs)
Sector: Financials
Energy Transfer (@EnergyTransfer)
Sector: Energy

No news or statement found.

Morgan Stanley (@MorganStanley)
Sector: Financials
Caterpillar (@CaterpillarInc)
Sector: Industrials
Cisco Systems (@Cisco)
Sector: Technology
Pfizer (@pfizer)
Sector: Health Care
Sector: Financials
American Express (@AmericanExpress)
Sector: Financials
Delta Air Lines (@Delta)
Sector: Transportation
Merck (@Merck)
Sector: Health Care
American Airlines Group (@AmericanAir)
Sector: Transportation
Charter Communications (@GetSpectrum)
Sector: Telecommunications

They committed $10 million dollars to the National Urban League and the National Action Network to Assist Black-Owned Small Businesses in Underserved Communities. They did not tweet about it on their main account, but they did tweet about it on their jobs and press account. The main account @getSpectrum is mostly for advertising their content.

Allstate (@Allstate)
Sector: Financials
New York Life Insurance (@NewYorkLife)
Sector: Financials
Nationwide (@Nationwide)
Sector: Financials
Best Buy (@BestBuy)
Sector: Retailing

Their CEO released a statement. Best Buy did not tweet the statement, but they use their Twitter account mostly for promotional purposes. Best Buy did not allow their employees to wear a "Black Lives Matter" mask.

A Best Buy spokesperson did not raise any issues with how their tweets were characterized.

United Airlines Holdings (@united)
Sector: Transportation
Liberty Mutual Insurance Group (@LibertyMutual)
Sector: Financials
Sector: Chemicals
Tyson Foods (@TysonFoods)
Sector: Food Beverages & Tobacco
TIAA (@TIAA)
Sector: Financials

When contacted, TIAA did not dispute the characterization of their tweets.

Oracle (@Oracle)
Sector: Technology

No news or statement found. Larry Ellison had been an advocate and donor for former President Trump (though not without pushback from employees), a relationship that helped Oracle secure a deal to acquire a sizable share of TikTok.

General Dynamics (@generaldynamics)
Sector: Aerospace & Defense

No news or statement found.

When contacted, General Dynamics spokesperson Jeff Davis explained, "Each of our U.S. business unit presidents made statements during the BLM protests aimed primarily at internal/employee audiences, most who we connect with via company intranet portals, e-mail, or in some cases paper. Some of those statements were shared publicly or in private groups on LinkedIn or Facebook, and it was addressed in our corporate sustainability report released in the fall. While we and most of our business units have a presence on Twitter, it is not central to how we communicate."

Sector: Industrials
Nike (@Nike)
Sector: Apparel
Progressive (@Progressive)
Sector: Financials

According to the WSJ: "Insurance giant Progressive Corp. has pledged $1 million to the Equal Justice Initiative in support of the nonprofit’s efforts to end mass incarceration, excessive punishment and racial injustice, said Tricia Griffith, the company’s chief executive."

But the WSJ did not provide further information, Progressive did not tweet about the donation, and there is no press release about it. They have tweeted about their philanthropy in the past.

Publix Super Markets (@Publix)
Sector: Food & Drug Stores

The CEO released a statement, pledging $1 million to the National Urban League. The donation was only mentioned on Twitter when directly responding to people critical of Publix not being a vocal supporter of BLM.

Their employees cannot wear "BLM" masks. Publix says explicitly that it is characterized as "non-Publix messaging".

Coca-Cola (@CocaCola)
Sector: Food Beverages & Tobacco
Massachusetts Mutual Life Insurance (@massmutual)
Sector: Financials
Tech Data (@Tech_Data)
Sector: Wholesalers
Honeywell International (@honeywell)
Sector: Industrials
ConocoPhillips (@conocophillips)
Sector: Energy

When contacted, Conoco Phillips spokesperson John Roper agreed that the tweets were correctly characterized. He pointed to three public pieces concerning their racial justice initiatives:

USAA (@USAA)
Sector: Financials
Exelon (@Exelon)
Sector: Energy
Northrop Grumman (@northropgrumman)
Sector: Aerospace & Defense

The corporation released a statement that they will give $1M and match $1M of their employees' donations. They did not tweet about it. They have tweeted about their philanthropic work before.

Capital One Financial (@CapitalOne)
Sector: Financials
AbbVie (@abbvie)
Sector: Health Care
Sector: Financials

No news or statement found. StoneX is an Italian-based company. Their tweets also seem automated.